For a new product online, to successfully promote it and get consumers to know about it, there are 3 elements that you should mainly focus on.
1. Social medias and your social proof on there
If you intend to promote your products online, using social media is one of the best ways. Creating accounts on the biggest platforms like Facebook, Instagram, Twitter, making them your new market with thousands of potential costumers is what you should pay serious attention to.
Well, creating an account is easy, to do this, you just need to follow the direction step by step, however to build yourself a strong social proof there, it’s not easy at all. And so, you can hire a professional marketing company to raise your social proof and attract more and more attention everyday.
2. Review from influencers
Reviews can help send traffic to your site, they can also persuade someone to make a purchase once they arrive. There are various ways in which reviews can be utilised for your benefit. Firstly you can make sure you are listed on the many external review sites so happy customers can find you if they wish to comment on a good experience. People are much more likely to purchase if they can see that others have previously used the site and have been happy with their experience or products.
It will work even better if those reviews come from the popular ones on social-networks, who have already had a big fanbase with hundreds or thousands of followers. Once you have them review on your products, obviously their fans will know about your products too. But please make sure that your products are good enough because no influencers want to lie their fans.
3. Giving free trial or hold giveaways
Everyone loves to get something for free; this can be a useful way of gaining new customers. There are various ways of doing this; some platforms enable the user to get the free item if they enter their email or if they send a Tweet to their Twitter followers. Free products can easily lead to organic promotion if done successfully and gain you long term customers. The food company Graze do this well by offering people who sign up a free first box with an easily acquirable voucher code.
If it may a bit costly to your budget, then you can try holding giveaways or contests on social-networks. I saw many brands successfully raise their followers just by holding monthly giveaways. With this way, you not only can promote your brand, introduce your new product, but also make use of the old products but still in good condition.
Well, those are 3 most effective ways to promote a new product online that I got from my experience. Hope you will find it helpful!I