Learning how to accelerate your business growth using a blog strategy is so powerful that it can help some businesses skyrocket their sales while leaving other businesses in the dust.
If you’re new to online business, it can sometimes feel like something that’s hard to do.
The good news is, it doesn’t have to feel like that.
Imagine a line of your ideal buyers just waiting outside your door wanting to do business with you. How awesome would that be?
Well, with a blog strategy you can essentially create a similar situation.
I’m not saying success is going to happen overnight magically; you’ve got to put the work in and really focus on growing your blog and creating great content first. However, your blog can essentially do all of the work for you.
It can attract your ideal buyers to you and show them why you’re the perfect fit for whatever it is that they need. It also helps them build a more personal relationship with you, which makes investing their money in you feel like a no-brainer.
Before we get into this post, if you want to start a blog for your side hustle business, make sure to check out my handy tutorial!
So it’s time to start strategically using your blog so that your business can continue to grow over time.
And it doesn’t have to be all that complicated either.
All you have to do to get you to your goals is to follow a roadmap that lays out a clear path to get you to your goals.
I’ll show you how to do it!
How to Create a Simple but Effective Blog Strategy
- Begin with frequency
- Channel your concentration
- Create your content funnel
- Decide how you will explain your thoughts
- Tell readers what to do next
- Add SEO value to your blog
1. Begin with frequency
Frequency is one of the decisions you face when it comes to using your blog to fuel your business growth.
Frequency means figuring out the right plan for you. This approach will help yield tangible results and avoid blogging randomness.
You may be only able to post daily, weekly, or just when you have something truly epic to say.
That’s ok, whatever option you choose to do, do it consistently.
Posting regularly on your blog not only helps you stay accountable, but it also builds trust with your readers. They’ll know that they can count on you to publish a new blog post on a specific day. And that is a powerful thing.
If you’re just trying to wing it and come up with blog content as you go, chances are you won’t be seeing many customers coming to you from your blog because your content isn’t consistent.
That’s why you need to have a plan. By publishing content to your blog frequent and consistent, you turn website visitors into fans and fans into customers.
2. Channel your concentration
Although, you’d love to serve everyone. You know that’s not realistic.
If you want to accelerate your business growth, a better approach to selling your products and services is to channel your concentrate on your ideal reader.
Are they male or female, old or young, technically savvy or layperson, etc.?
You’ve got to consider their dislikes, likes, needs, as well as their dreams, desires, fears, and frustrations.
Having a clear blog strategy will really help make your blog more cohesive, and it will ensure that you’re creating content that is valuable to your readers, every single time.
It also allows you to create content that will appeal to them on different levels.
Instead of just trying to sell them your product every blog posts, or sharing why your business is so great, you’re creating content that is relevant and useful to them on multiple topics.
And it’s all about helping them, and not about you at all.
3. Create your content funnel
Your blog should lead readers where you want them to go. Think of yourself as their tour guide.
Your plan will serve as a “marketing funnel” to help you move your readers along the various stages in the journey that ultimately leads you both to your goals.
For that, the writing needs to be different at each step.
Top of the funnel: You should know the pain points of your customers and write to explain some of their greatest challenges. The first stage where the visitors enter the funnel, the blog copy should be strong enough to keep them engaged so that they happily move down to the next stage.
Middle of the funnel: Here, the content should tell them the solution to their problems actually exists and how concerned you are to help them.
Bottom of the funnel: In this last and final stage, you need to give a final push to convert leads into sales by telling them why you’re the only business that can best serve them in a way nobody else can.
4. Decide how you will explain your thoughts
It’s good to think about creating posts that fall under these 3 different types of categories:
- How to/tutorials
- Expertise posts
- Personal posts
How to and tutorial blog posts are great for solving your ideal readers’ problems. They also help to establish your authority in your industry. If you can explain to someone how to do something, it shows them that you know what you’re talking about.
Expertise posts are similar to how to posts, but rather than teaching a specific topic; they provide more general and well-rounded information.
For example, this could be list posts that break down the top 10 things you need for success in your business.
Or it could be something like a roundup post where you share the 25 best resources for finding helpful information on a specific topic.
These posts provide a wealth of information on the most popular topics your ideal readers are searching for.
Which makes you seem like the go-to person for helping them with that topic.
You should also include some personal posts on your blog because you want people to get to know you.
And last but not least, make sure to check your spelling, grammar, and punctuation. I use the desktop version of the Grammarly editing app for all of my own blog posts, for when I’m writing for clients, and for all my emails.
5. Tell readers what to do next
Once you’ve provided the facts, what specifically do you want them to do?
Make it clear with a succinct call to action. In real life, you’d ask for the sale. On your blog, you should do the same.
If you don’t include a direct request for readers to buy or contact you in some way, they might consume your content and then move right along to the next message.
Guide them into becoming qualified prospects or customers.
6. Add SEO value to your blog
So, you have prepared and published amazing content on your blog, AWESOME!
But how will you get people to see what you’ve published?
There are many ways to do that — for this post we’re going to only talk about the free option.
In Step 1 we discussed how important consistency is in growing your business. Not only that, but Google also loves when you publish consistently.
If your blog post ranks for a relevant term, Google will send you a steady stream of free traffic from people searching for the topic you write about.
That’s what is called Search Engine Optimization (SEO).
It sounds scarier than it really is.
Start effectively incorporating SEO into your blog strategy
- Keywords: Try to spend some time researching the right keywords to attract your customer then optimize each of your blog posts for 2-4 keywords.
- Internal and external linking: Internal linking refers to linking to another blog post on your website. For external links, try to get some quality backlinks from social media and or by linking to other sites related to your business. These links encourage the readers to interact with the post. And, whenever readers click the links, it increases your website’s user engagement.
Just keep these things in mind while crafting and publishing your blog posts and the higher the posts will start ranking in Google and the more love you’ll get. Which means more new potential customers coming through your door and you hitting your business growth target.
Create a Simple Blog Strategy and Start Growing Your Business
Don’t believe the lies that blogging is dead; it’s just not true.
I know for sure that it can help scale your business.
You just need to work out what content will move people from one stage to the next.
So, start by creating a solid blog strategy to start getting real results.
You will be on your way to getting more sales from your blog. And having sales come your way is a great feeling.
Make your blog work for you and increase your bottom line.
Over to you
Are you using a blog strategy to position you as the authority or at least help with SEO? Now that you’ve read the article, do you feel a little clearer about what you need to do? I’d love to hear from you so please let me know in the comments below.