1. Be Strategic About Your Content
If you want to increase blog traffic, the best thing you can do is quite simply create better content. You’ve probably heard this before – the term “content is king” is thrown around more than a funnel at a frat party. But creating “better content” isn’t just about quality. It also means being more strategic with your content marketing efforts.
The most successful content is the kind that meets a specific need. Think about your audience and what they love. Content these days almost always falls into one of two categories: cool and funny or useful and educational. Choose either and you’re probably off to a good start.
2. Don’t Fear the Keywords
If you really want to drive big time traffic to your blog, keywords and SEO have to be a part of your strategy. People get really nervous these days when you suggest doing something in the name of SEO, but remember, search engine optimization is fine when done right. More than fine – it’s wondrous! You get targeted traffic from Google, and users find the information and answers they’re searching the web for.
So go ahead, shout it from the rooftops, “I care about keywords!” Be loud and proud my friend.
They key thing to remember with SEO is all good things in moderation.
3. Optimize For Speed and Mobile
Your visitors aren’t going to wait around for your blog to load. If your page isn’t coming up fast enough, they’ll hit the back button and move on to the next Google listing (ie your competitor) before you can flip a flapjack.
Need to check your site speed? No problem! Google’s Page Speed Insights tool will give you your speed score, as well as tips on what you can do to give your site the kick in the pants it might need. In the same vein, modern users spend nearly 3 hours a day on their mobile phones or tablets.Going mobile is a no-brainer for bloggers. If you don’t think your current blog is up to snuff, consider checking out one of these fine WordPress plugins that help create a version of your blog that is optimized for mobile devices
