What is organic traffic?
The term organic traffic defines visits to a website that were generated without paid functions, that is when your customers come to you by spontaneous action.
This traffic can be optimized through SEO techniques, which aim to attract visitor’s interest and engage them to purchase a product or service, in many cases.
How important is organic traffic?
All the time, we do searches on Google, don’t we? Have you noticed that we always tend to click on the first answers that appear?
Organic traffic is important precisely for this reason. It will put you at the top of the polls. With that, your blog has more visibility and is easily found by readers.
Usually, the biggest attraction for companies to invest in organic traffic is the fact that it is not necessary to invest large financial amounts, since it can be guaranteed with SEO techniques.
The production of quality content is another important factor as well. Rich blog posts, which remove doubts, and teach the reader what they want, are recognized by search engines.
By producing these materials, you show Google, for example, that your blog has authority on the subject and has a high chance of ranking among the top positions.
Therefore, it is essential to be prepared to increase organic traffic on the website.
Increase organic traffic to your Blog or Website through these tips:
1. Optimize SEO
You already know that good SEO practices help rank your content on the web, right? But how is that possible?
Below, you can find some tips to improve your blog SEO with simple actions:
The choice of words in your title makes all the difference. And don’t think that this is an easy task. Finding the best title for your content can take several attempts. So don’t expect to get it right the first time.
At those times, use tools like Google Keyword Planner or Ubersuggest. They provide valuable information for you to find the ideal keywords to increase organic traffic on your blog, such as:
contents that rank first for the term under review
ideas from other keywords;
and much more.
Another important note is when writing it is interesting to select the most relevant words at the beginning of the sentence where they will be read first. A good tip is to avoid creating titles with more than 60 characters since search engines are less objective above that value.
The use of images in posts helps Google’s algorithm to identify that its content is relevant, but it is no use just choosing any image or placing it incorrectly. Choose an image that is related to the subject of the post and draw the visitor’s attention.
When inserting a photo, it is important to pay attention to its loading time. Heavy images make your page slow to load, disrupting the reader’s experience. So it is essential to compact it.
Another important aspect is to name the images with a brief description of what they represent and always opt for images of good quality and resolution.
The field called “alt IMG” must contain the keyword to improve its positioning.
Whenever you start a content, it is advisable to leave a brief description of what will be exposed, but not in a generic way, but an explanatory text. Clarify the main doubts of the reader and go straight to the point.
Remember to arouse the curiosity of those who are reading.
Still, regarding repetitions, be careful when inserting keywords in the text. To avoid problems, use synonyms, variations, and terms that are related to the subject.
An online Thesaurus is a free tool that can help you in these hours.
2. Know your persona:
A fundamental aspect of your SEO strategy to work is to know your persona well.
Writing a text without knowing who you want to attract is basically a waste of time and money. With this, your content becomes generic and does not solve anyone’s pain, causing you to reach a few people.
To get to know your persona better, analyze who buys your products and services. Identify your characteristics and find relationships in that data.
Companies that sell to young audiences should use different languages and communication channels for management aimed at older people.
There is no use, for example, creating well-crafted Instagram Stories if your persona doesn’t access the social network.
That is, the more information you have about your persona, the more assertive and interesting your content will be.
3. Diversify your content
One factor that helps a lot to increase organic traffic on the blog is the diversification of relevant content.
When you write a text, a certain portion of the audience is attracted. Know that there are people who prefer visual materials, such as infographics and videos. As each one has his preference, you diversify everything that is posted on the blog.
Not everyone who watches a 3-minute video, for example, is willing to read a 1000-word text. Therefore, the diversification of content is important, as it attracts a larger number of people.
4. Share your content on social networks
Another efficient way to increase organic traffic on the blog is sharing on social networks since it increases the number of visits to your content.
Many people spend much of the day on the web. According to SocialMediaToday, the average time spent on the web on major social networks is:
Facebook: 35 minutes
YouTube: 40 minutes
Snapchat: 25 minutes
Instagram: 15 minutes
Twitter: 1 minute.
Therefore, sharing is important to bring quality content where people are. What’s more, it’s easy for your followers to share your posts with friends and coworkers.
5. Partner with a guest post
A guest post partnership is a good way to attract organic visitors to your blog.
And it works like this: you find a partner who has an audience similar to yours and writes content to be published on his website or blog.
In this publication, in addition to the content, links can be inserted that redirect to your page or social networks as a call to action. The same works with the partner on your website.
From that, you reach people who don’t know your blog or product, which is great for increasing your organic traffic, right?
When you invite an expert on a particular subject to write an article on your website, credibility is conveyed to the content. When this becomes something common, you have different, quality materials that generate authority
6. Internal link
This technique consists of citing content in another one within your blog.
Imagine a professional who has a blog about tax tips. One of his posts talks about tax evasion and he wants to improve his position on Google.
As this is a very important issue for the success of any company, he creates a series of articles that address related topics, such as the main tax errors that high-impact entrepreneurs must avoid.
In each material, he uses the keyword “tax evasion” and places a link to the desired content.
Despite being a fictitious situation, you can see that the internal link keeps the reader on the blog and makes him learn more about the subject.
When you show the reader that you have relevant content on subjects that might interest him, he feels encouraged to stay on your site. This is great for increasing organic visits to your domain.
7. Make your website responsive and scannable
A responsive website is flexible and adapts to the reader’s screen size, whether on a tablet or a cell phone.
For your blog to be considered responsive, it is necessary that the user navigates without difficulties. Comfort to view the content should be one of your priorities.
A simple way to make your content responsive is to adapt paragraphs using scannability, which is a text formatting technique.
When making text, the best way to format it is to the left of the page. This makes it easier for the reader to view the text. Remember that reading time is also reduced.
Another tip for scanning is to write short paragraphs. By taking this care, you facilitate the experience when reading your content, especially when the texts are viewed on a cell phone, for example.
Make sure your paragraphs have a maximum of 5 or 6 lines.
8. Create paid ads
When we talk about organic traffic, you shouldn’t exclude visits generated by paid ads. On the contrary, the two complement each other.
Organic traffic refers to visits made by your customer’s spontaneous searches. In other words, he needs to do some research to find you.
Paid ads go to your consumer. They don’t have to do a search to find what you produce.
Paid ads bring visitors to your blog. With relevant content, it is possible to gain the reader’s confidence and get him back to your domain the next time or even favorite your blog.
This means that investing in paid traffic is a strategy to sell more and, consequently, increase organic traffic on the blog.
9. Update old posts
A very interesting practice is to review and update old posts.
When we post something, as incredible as the content is, there comes a time when it is not ranking well. Over time, the content becomes out of date.
And believe me: this happens in all areas of the market, especially with those who work in the digital world.
In order not to lose positions, it is always necessary to:
update the content;
adapt the language;
include diversification of material, such as videos or infographics.
With this content, you learned more about organic traffic and its importance. You also stayed on top of practical tips to increase
Now it’s up to you! Put the tips into practice and see how increasing organic traffic on the blog is simple.