• Terms

CPM – Cost Per 1,000 Impressions

CPC – Cost Per Click

CTR – Click Through Rate

RPM – Revenue Per 1,000(Mille) Views 

Page revenue per thousand impressions (RPM) is calculated by dividing your estimated earnings by the number of page views you received, then multiplying by 1000.

Page RPM = (Estimated earnings / Number of page views) * 1000

For example, if you earned an estimated $0.15 from 25 page views, then your page RPM would equal ($0.15 / 25) * 1000, or $6.00.

What is PHP?

PHP (Hypertext Preprocessor) is a server-side scripting language designed primarily for web development. It was created in 1994 by Rasmus Lerdorf and is now maintained by The PHP Group.

PHP is used for building dynamic web pages and web applications, and it can be embedded into HTML. It allows developers to create dynamic content that can interact with databases, process form data, manage cookies and sessions, and more.

PHP is an open-source language, meaning that it is free to use, distribute and modify. It is widely used on the internet and is supported by many web servers and operating systems. Some of the most popular websites in the world, such as Facebook, Wikipedia, and WordPress, are built using PHP.

A PHP script is a program written in PHP code that is executed on a web server to generate dynamic web pages.

PHP scripts can be embedded in HTML pages, or they can be standalone files with a .php extension. When a web browser requests a PHP page, the web server processes the PHP code and sends the resulting HTML back to the browser to be displayed.

PHP scripts can perform a wide range of tasks, such as:

  • Generating dynamic content based on user input or data from a database
  • Processing form data submitted by users
  • Managing cookies and sessions to keep track of user activity
  • Communicating with other web services and APIs
  • Encrypting and decrypting data
  • Parsing XML and JSON data

PHP scripts are typically run on a web server that has PHP installed, such as Apache, Nginx, or IIS. The web server processes the PHP code and returns the resulting HTML to the client’s web browser.